If you want to attract more shoppers to your store this holiday season, then I’ve got 2 holiday marketing ideas for you.
That’s right, my friends at Pitney Bowes asked me to create two videos to help small businesses implement local marketing strategies this holiday season and I’m going to share them with you below.
Both ideas focus on mobile marketing which is handy because the use of mobile devices while shopping continues to be astrongly growing trend.
And, if you’re worried that it’s too late to implement new marketing strategies for this holiday season, the good news is that both of these holiday marketing ideas can be put into action quickly and easily, making them viable tactics for this year’s holiday season.
So grab the eggnog and watch the two videos below. Both reveal step-by-step actions for you to take to increase both your traffic and sales this holiday season.
Build and Market a Stand-Alone Mobile Website
This year, there’s a great holiday marketing tool to add to your arsenal and it’s called a mobile website.
Why build a mobile website? Here are some great reasons:
- Two out of three Americans have the ability to browse the Internet while away from their home which means that they can make buying decisions and look for places to shop while on the go;
- 39% of mobile users use their device to send messages to a business to get more information and you do not want to miss the opportunity to receive those messages; and
- A whopping 84% of surveyed small businesses with a stand-alone mobile website have seen an increase in new business as a result.
The step-by-step video below will help you get your mobile site up-and-running for this holiday season.
Note: for best results, view the video full-screen by clicking the two outward-facing arrows below the video and to the right after clicking the play button.[vimeo http://www.vimeo.com/53638709 w=500&h=281]
Tool used: pbSmart™ Mobile
The 12 Days of Christmas – A QR Code Marketing Plan
What can you do to get customers to pay attention to you this holiday season and visit your store to buy presents? Here’s a useful idea that uses QR codes.
Using an app on a smart phone, a QR code is scanned by the camera and can take you to a mobile site with a coupon for your store. Using QR codes, I’m going to show you how to run a very specific type of marketing campaign called, “The 12 Days of Christmas – A QR Code Marketing Plan”.
Note: for best results, view the video full-screen by clicking the two outward-facing arrows below the video and to the right after clicking the play button.[vimeo http://www.vimeo.com/53103921 w=500&h=281]